Company Profile
OUR HISTORY:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The two understood that technique is the key to swimming faster and enjoying the water more. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market, afterwards they continued to focus on creating training tools for swimmers and coaches. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.
Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate an intimate understanding of swimming musculature, hydrodynamics and engineering.
OUR MISSION:
To be the Worldwide Leader in the Innovation, Development and Distribution of Technical Swimming Products
And to ultimately IMPROVE THE QUALITY OF SWIMMING
Our products will...
- Improve efficiency in the water
- Enhance enjoyment and comfort in the water
- Be innovative and on the cutting edge of technology
Our services will...
- Demonstrate integrity and quality
- Build trust and respect between our employees and customers
Our work environment will support...
- Creativity through innovation
- Positive teamwork
OUR NAME:
FINIS is a Latin word that signifies "the end" or "grand finale." It holds symbolic meaning to the company as it not only contains the word 'fin' (our first product), but the word FINIS also represents the true nature of why we, as swimmers, undergo such rigorous training schedules. We continue to strive and improve upon such an unnatural, but immensely rewarding sport.
FINIS is, and will always remain, whole heartedly committed to the discovery and development of innovative swimming products that enable athletes to meet that "end" or "grand finale" of a finish line that we as competitors and individuals set as a benchmark to become bigger and better than who we are today.
OUR STAFF:
John Mix
President and Co-Founder
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Tim Elson
Vice President
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Byron Dana Lindstrom
Vice President of Sales
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Christina Duarte
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Operations Manager |
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Kathy Dykes
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Marketing Director |
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Carolina Berschens
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Controller |
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Mark Stephens
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Product Manager |
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